Brand Personality: What it is and How to Define it (And a Free Quiz)
Brand Personality
We often think of brands as the visual representation of a business—the colors, the fonts, the logo. But really, the most effective brands exude personality just like a human. When a brand has a tangible personality, it allows consumers to connect with it. It becomes something more than a business—something memorable and unique.
But, determining a brand’s personality can be easier said than done. I mean, giving life to a non-living thing isn’t exactly simple.
When it comes to determining the personality of your brand, it’s important to reflect on your brand’s mission and vision and adjectives. You can learn more about that in this post.
To get you started thinking about different personality traits associated with your brand here’s some characteristics that may apply to your brand:
(If you’d rather just skip the reading, take my FREE Brand Personality Quiz!)
Simple and Kind
A simple and kind brand personality embodies qualities such as being friendly, approachable and genuine. This type of brand seeks deep and meaningful connections based on trust and honesty. It seeks to create products and services that benefit many without being overly fussy and with an emphasis on responsibility and doing good.
Relatable and Approachable
A relatable and approachable brand is easy to connect with and understand. It’s the “girl/guy next door”. It is friendly, open, and always genuine. It makes it’s customers feel comfortable by utilizing it’s down-to-earth nature, language, and sense of humor. It’s relatable and honest and welcoming.
Strong-willed and Determined
A strong-willed and determined brand embodies qualities such as bold confidence and ambition. These brands are not deterred by challenges or obstacles, but rather motivated and inspired by. These brands can feel strong and powerful. Because of this brand’s tenacity, they are dedicated to providing high-quality products and seek to constantly improve and grow.
Imaginative and Innovative
An imaginative and innovative brand personality embodies creativity and originality. They are constant explorers and boundary pushers. Their primary motivator is to provide cutting-edge and innovative products and services. These brands often have a playful, energetic, and sometime eccentric personality.
Bold and Curious
A bold and curious brand values adventure and exploration. This type of brand is not afraid to take risks and in fact is constantly searching for the new and exciting in the world. These brands are seen as energetic, spontaneous, and brave. This brand is dedicated to exploring and helping others to do the same with fearless confidence.
Knowledgable and Educated
A knowledgeable and educated brand values intelligence. This brand values providing accurate and relevant information and seeks to be viewed as a trusted and reliable source. This brand is often scholarly, well-spoken, and professional. Understanding of details, data, and research is of utmost importance.
Nurturing and Loving
A nurturing and loving brand embodies compassion, care and warmth. Always welcoming, kind, and caring, this personality creates feelings of safety and security. These brands often have gentle and supportive natures and easily foster connection and community.
Light-hearted and Silly
A light-hearted and silly brand personality embodies qualities such as playfulness and humor. This brand brings a lightness and joy to it’s customers and often uses humor and play. This brand values creativity and laughter and often feels carefree and sometimes a bit quirky. Bringing joy to all is top goal.
Leading and Inspiring
A leading and inspiring embodies qualities such as leadership and a commitment to excellence. This brand is constantly seeking new and better ways and inspires others to strive for greatness. This brand is confident and empowering.
Structured and Responsible
A structured and responsible brand embodies qualities such as reliability and professionalism. These brands are committed to following procedure and producing high-quality products and results. These brands are often extremely efficient and organized. Dependability is key attribute of brands with this personality. It is also very important for these brands to make a positive impact on their communities and the world.
Taking the time to figure out what your brand’s personality is can be a great way to guide the visuals and messaging you use throughout all of your marketing. If you know confidently how your brand behaves and what motivates it, you’ll be able to effortlessly reflect that. And, you’ll be able to hone in on that unique personality aspect and stand out from your competitors.