BRAND DESIGN | SQUARESPACE WEBSITE DESIGN

Glo Girl Spray Tan

Haley is the owner of Glo Girl and a skincare esthetician with over 7 years of experience. After being gifted a mobile spray tanning machine she realized how convenient and fun it was to create a glowing tan in the comfort of her own home. She knew she wanted to bring that same experience to others. Glo Girl offers mobile spray tan services in Northfield, Minnesota and surrounding communities. Haley provides a clean, safe, and customized experience.

The direction for Glo Girl is a playful, girly and luxurious feel. It was important to blend the playful, girly aspect with a professional and clean vibe. The color palette is vibrant and fun. The use of bright colors feels feminine, yet also very positive with good energy. The contrast of the black and white with the bright, happy colors keeps it clean. The logo is a simple sun and girly handwritten script. It's simple and thin lines feel feminine, but also luxurious. The fonts selected for marketing and website is clean, easy to read, and relatable.