BRAND DESIGN | SQUARESPACE WEBSITE REDO IN A DAY

Reclaim Function

Megan is a physical therapist who specializes in pelvic health and performance physical therapy. Reclaim Function provides physical therapy from toddlerhood through postpartum. Megan needed a strategic brand and website that spoke to the full spectrum of her wide audience.

The direction for Reclaim Function is that of health & wellness, strength, with a touch of playful, feminine aspects. The color palette is strong with the bold and positive bright yellow shade, but also grounded and trusting with the dark teal shade. The beige and pink shades add a little bit of softness and femininity which is balances the strong yellow and teal shades. The palette feels strong, bright, and playful.

The logo design is a play on balance and the body overall. In the graphic, the bottom line represents the ground and then above it are lines that designed to look like a person in a lotus position. Each element is stacked above the other to invoke a sense of balance of the body. The lines are angled and bold to bring a sense of strength. The logos use a clean, simple sans serif font which is modern. Some of the logos use uppercase letters which feels a bit stronger and more formal, while some of the alternate logo files user lowercase levels which feel a bit more casual and approachable.