BRAND DESIGN | SQUARESPACE WEBSITE DESIGN

First Memory Midwifery

Chandra is a Duluth, Minnesota home birth midwife who came to me wanting a total brand and website refresh. Chandra’s practice is rooted in science and intuition. She wanted a brand and website that reflected her practice and the magic of birth.

The direction for First Memory is clean, intuitive, intentional yet safe and warm. The green and red colors are deep, earthy, and warm. The purple shades bring a bit of magic while the gold brings a lightness and positivity. The logo design is a play on the Vesica of Pisces which is related to the symbol for the seed of life/flower of life. These symbols have strong ties to birth, femininity and the joining of the spiritual and physical. This design also incorporates a crescent moon (feminine magical connotation) and some sun rays (strength and internal fire). The diamond shape on the outside is a symbol of wisdom/intuition. The font is a slightly magical, yet soft serif font.