BRAND DESIGN | SQUARESPACE WEBSITE DESIGN

Wild Beloved

Eleanor is an herbalist, doula, and owner of Wild Beloved which provides full-spectrum doula support and herbal products. Wild Beloved is in honor of the part of all of us that is free, uninhibited, and fully able to be our whole selves and tapping into our deepest knowings. Giving birth is a way to tap into that wild undomesticated side of ourselves, as we labor to bring one who will be deeply beloved to us. By connecting with what is wild, we can fall in love with that, and then be more motivated to care for and defend our beloved. At the root each of us is wild and beloved.

The direction for Wild Beloved is earthy, vintage, organic, and feminine. The color palette is warm and welcoming which sparks creativity and intelligence that Eleanor brings. The palette also feels earthy, humble, and feminine. The simple typographic logo is mystical and organic just like birth.